What Could Have Been

I love seeing the other potential logos that were created for teams. The above Atlanta Thrashers concepts were posted on Twitter today by Jen who goes by the handle @NHLhistorygirl. If you're not following her, you're missing out on some incredible stuff she posts. Honestly, she's one of my favorite follows on the medium due to all the great historical stuff she finds like the image above.

These prototype logos for the Thrashers have some good and not-so-good thrown together, but I'd love to know who designed the logo in the top-right corner. That should have been an alternate logo used on the Zephyr hats! I would have bought one of those with the Thrasher-on-steroids shield logo for sure! While a little too cartoonish for my liking as an NHL logo, it would have worked perfectly as an alternate logo on ball caps and t-shirts.

I don't believe the logo in the top-left corner would have made it to the final cut for me. It doesn't have that pop that one needs as a logo, and it looks like a high school hockey team's logo. Middle-left isn't bad, and it certainly would have received some consideration. Bottom-right is nearly identical to the actual logo used by the Thrashers, so it would have been discarded. Bottom-right looks less like a thrasher and more like a heron, so it would have been eliminated early on. The intense anger of middle-right gives it some credibility, but I feel that would have been a great secondary logo on the shoulder of a jersey.

Really, in looking at these potential logos, the one in the middle seems to work best for an NHL team. Do you agree? Which of the rejected logos is the best one in your view? Post in the comments below!

Thanks to Jen for bringing this to light!

Until next time, keep your sticks on the ice!