Cannot Generate Emotion

How about that comeback tonight from the Buffalo Sabres? That was a heckuva rally in the third period with three goals in a 4:34 span that moved Buffalo from a 2-0 deficit to a 3-2 lead in a game they won 4-3. News stories are already being written about it. Sportswriters are already hammering away at their keyboards... or so we believe. I say that because tonight's victory for Buffalo was fifteen years in the making, meaning that there should be a ton of passionate writers and bloggers talking about how much this victory means to the city of Buffalo, to themselves, and to the team. However, Steven Levy has me wondering how much writing is being done by people when it comes to these stories.

Levy is a longtime tech journalist who writes and publishes pieces for Wired. I find his pieces grounded in common sense and practical wisdom, but with an optimism that humanity and technology can work together. In his April 17 piece titled "AI Drafting My Stories? Over My Dead Body", Levy pulls back the curtain on how finance and tech writers are using AI more and more to generate the basis of their stories that are published. In the article, he writes,

"Last month, my colleague Maxwell Zeff wrote about writers who unapologetically generate at least some of their prose via unbylined AI collaborators. The star of his piece was Alex Heath, a tech reporter who said he routinely has AI write drafts based on his notes, interview transcripts, and emails. That same week, The Wall Street Journal profiled Fortune reporter Nick Lichtenberg, who explained to the paper that he leans heavily on AI to churn out his work. He has written 600 stories since July; on one day this past February, he had seven bylines."

Now you might be saying, "Teebz, these finance and tech reporters can do what they want because sports is different," but is it? Can AI-generated stories capture the passion, the exhilaration, and the emotion seen in Buffalo when the final horn sounded after fifteen years of heartbreak and disappointment? Can the human element be replicated by something that feels no emotions or has bias?

Levy writes, "Those relying on 'AI-assistance' claim that these stories are not replacing the work of stylists, but are put to use only in cases where the reader simply wants to consume information, be it a scoop or description of some development. All people want is the facts."

Facts are all fine and dandy when one is building a foundation for a story, but that is a terrible way to report about how a playoff victory came 5473 days after Buffalo's last playoff game and how much it meant so much to a city and its fanbase. AI cannot accurately convey those feelings because it hasn't lived through that heartbreak.

Give me the writers who have had to follow this team for a decade without playoff hockey. Give me fan accounts of how important this game and win was. Give me players' quotations and perspective on their victory. Give me all the stories that Buffalo has in seeing their team rally for a win when it seemed like Boston was in control.

Levy comes to this conclusion in his article, writing, "... because AI doesn’t live in the actual world, or have actual human experiences, no matter what it writes, or how clever it may be, or how much it takes on the voice of a singular flesh-and-blood writer, it can only play a partial role in human expression" which is absolutely true.

In no way can AI replicate the human emotional experience of being a Sabres fans and knowing how it feels to see this team rally from a 2-0 score to win the game in the third period. Yes, factually, it can talk about stats and numbers of how many times the Sabres have done that this season, but AI isn't sitting in the stands watching the Sabres make core memories for fans who have never witnessed a playoff game in Buffalo. That's where sportswriters play their role.

Let me be clear that I have not seen a Buffalo Sabres story about tonight's game that seems like it was generated by artificial intelligence. I chose that game as the example because of Buffalo's situation when it came to their fans' clear excitement over seeing a playoff game for the first time in fifteen years. Combine that with their incredible comeback and victory, and this game had all the right emotional markers that would make it impossible for AI to come close to describing the game in comparison to some great Buffalo reporters like Lance Lysowski and Mike Harrington of The Buffalo News.

Maybe it's best to end this examination of AI-generated stories with the quotation with which Levy began his article. It reads, "Sportswriting legend Red Smith once said that writing a column is easy: 'All you do is sit down at a typewriter and bleed.'" Hockey is a sport played by men and women who are falliable, quotable, emotional, and logical, and we need those perspectives to keep the game real. Your words bring the game to life every time you write.

If you're a sports reporter, the blood, sweat, and tears matter to the people who are reading your work. Don't give in to the easy solution of letting AI generate your content. As Steven Levy summed up nicely in the last paragraph of his article, "... we will all be impoverished by the loss of the human voice. Not to mention the soul."

Until next time, keep your sticks on the ice!