Some More Fun Marketing
I had no intention of talking about Auston Matthews breaking Mats Sundin's goal total while wearing a Maple Leafs jersey, but one company has me writing about the Toronto Maple Leafs today. The two men to the left have a pretty cool connection when it comes to their record-setting goals, but I won't reveal what that is just yet. Instead, I want to talk about the solid marketing being done by a company who keeps finding unique ways to market their beverages through hockey. Budweiser is an official NHL partner in Canada, and the work being done by their Budweiser Zero team to push that product is pretty impressive after making an impact last season.
You might remember that Budweiser Zero celebrated Alexander Ovechkin's 895th goal last season by sending their product to all the goalies who hadn't surrendered a goal to Ovechkin in games they played against him. It was an outstanding marketing idea as it tied in the "zero" portion of the product's name while celebrating a major hockey accolade. Honestly, we could use more marketing like that.
Well, Budweiser Zero has struck again this season thanks to Auston Matthews' new Toronto goal total, but they're celebrating the 61 players who assisted on Matthews' record-setting 421 goals in the blue-and-white with their own specially-marked cans! It should come as no surprise that Mitch Marner and William Nylander lead the way, but 59 other players have recorded at least one of the 705 assists recorded on those 421 goals! Here's the graphic for those assists!
For those wondering about that trivia, Tie Domi picked up an assist on Mats Sundin's 420th goal as a Maple Leafs player, and it was Max Domi recording an assist on Auston Matthews' 421st goal. How cool is it that both record-setting goals for the Maple Leafs were assisted by members of the Domi family? Pretty darned cool if you ask me.
61 players will receive their specially-marked cans of Budweiser Zero for being a part of Maple Leafs' history, but Budweiser Zero deserves a stick-tap for their unique marketing campaign celebrating Auston Matthews' new record. No one scores 421 goals in an NHL career on their own, so I'll raise a glass to everyone who assisted on Matthews' goals. That includes Budweiser Zero for #KingsOfAssists campaign!
Until next time, keep your sticks on the ice!
You might remember that Budweiser Zero celebrated Alexander Ovechkin's 895th goal last season by sending their product to all the goalies who hadn't surrendered a goal to Ovechkin in games they played against him. It was an outstanding marketing idea as it tied in the "zero" portion of the product's name while celebrating a major hockey accolade. Honestly, we could use more marketing like that.
Well, Budweiser Zero has struck again this season thanks to Auston Matthews' new Toronto goal total, but they're celebrating the 61 players who assisted on Matthews' record-setting 421 goals in the blue-and-white with their own specially-marked cans! It should come as no surprise that Mitch Marner and William Nylander lead the way, but 59 other players have recorded at least one of the 705 assists recorded on those 421 goals! Here's the graphic for those assists!
For those wondering about that trivia, Tie Domi picked up an assist on Mats Sundin's 420th goal as a Maple Leafs player, and it was Max Domi recording an assist on Auston Matthews' 421st goal. How cool is it that both record-setting goals for the Maple Leafs were assisted by members of the Domi family? Pretty darned cool if you ask me.
61 players will receive their specially-marked cans of Budweiser Zero for being a part of Maple Leafs' history, but Budweiser Zero deserves a stick-tap for their unique marketing campaign celebrating Auston Matthews' new record. No one scores 421 goals in an NHL career on their own, so I'll raise a glass to everyone who assisted on Matthews' goals. That includes Budweiser Zero for #KingsOfAssists campaign!
Until next time, keep your sticks on the ice!



















