Hockey Headlines

Sunday, 5 April 2015

Want Your Own Stanley Cup Ring?

I originally saw this on Twitter from the Molson Coors account on April 1, and I just figured it was a bit of a joke. Instead, the joke's on me because it's real! Cases of 24 bottles of Molson Canadian will feature one of twenty different NHL Stanley Cup rings that you can own and, if you're missing a little bling, can wear! Molson's promotional stuff that one usually finds in their cases of adult beverages is usually a little more practical - a ballcap or a t-shirt - but this ring promotion is a completely different twist!

First off, here's the tweet that Molson Coors sent out on April 1.
Price aside, you can understand why I may have thought this was a joke. After all, I don't know how many Molson Canadian consumers wear flashy rings, let alone NHL Stanley Cup rings, but it appears that Molson Canadian is going for something entirely unique in terms of promotional items this year.

Here's a closer look at those twenty rings.
It appears as though the Original Six teams occupy the top row of rings in their historical versions of their logos as opposed to their modern logos. Along with them are the Montreal Maroons and Ottawa Senators to complete the eight-team row at the top. Each of the rings has the year that the team won their first Stanley Cup - Boston in 1929, Chicago in 1934, Detroit in 1936, the Canadiens in 1930, the Maroons in 1935, the NY Rangers in 1928, Ottawa in 1927, and Toronto in 1932.

The second row is deemed the "Expansion Era" which is a poor term when one considers that Edmonton and Calgary weren't actually expansion teams. The Flyers and Penguins were part of the 1967 expansion wave of the Next Six, and the Islanders were founded in 1972. Just like the Heritage rings, each of these five rings has on it the first year that team won the Stanley Cup - Calgary in 1989, Edmonton in 1984, the NY Islanders in 1980, Philadelphia in 1974, and Pittsburgh in 1991.

The final row is the "Modern Era" which, again, is a bit of a poor term since the Modern Era to NHL fans means something entirely different. As you'll see, there is one team in here from that 1967 expansion class in Los Angeles, so there's a few asterisks on these names. Regardless, there are seven rings here with their corresponding Stanley Cup-winning years: Anaheim in 2007, Carolina in 2006, Colorado in 2001, Dallas in 1999, Los Angeles in 2012, New Jersey in 2003, and Tampa Bay in 2004.

Needless to say, if you need some bling pick up a case of Molson Canadian at your local adult beverage store! If you somehow end up with all twenty rings without purchasing them on eBay or Kijiji, I'm just gonna leave this link here. And for goodness sake, don't drink and drive!

Until next time, keep your sticks on the ice!

33 comments:

Anonymous said...

I have check my local BC liquor store and they haven't heard of this promo. I was looking to buy a case of beer with a ring, but no luck. What a great promo.

Anonymous said...

Picked a case up yesterday and ended up with the Maroons ring. There decent, alot nicer than I was expecting.

Anonymous said...

I also checked my local beer store and nothing at all about this promo..
With all the rings I see being sold at other sites ( ebay, kijiji, etc ) I figure employees of Molson got them all and are selling them via the second market..
what a scam...

Anonymous said...

Montreal's first Cup win wasn't in 1930, it was 1916, with their first NHL Cup win in 1924. Don't know why Molson picked 1930 though.

And while Edmonton could be argued to not be an expansion team, Calgary definitely was, via the Atlanta Flames who joined in 1972.

Teebz said...

I can't speak for BC liquor stores, but they were available in Manitoba. Maybe Molson Canadian doesn't sell in BC? ;)

Teebz said...

The NHL wasn't founded until 1927. Before then, the Stanley Cup was decided via challenges amongst teams and competitions between league champions.

Teebz said...

If you have a complaint, Anonymous, you'll have to file it with Molson Canadian. I thought it was an April Fool's joke at first.

glen kearsey said...

where can I buy there case for the rings

Teebz said...

Hi Glen. It would be at your local adult beverage shop. I don't have any information other than that. Molson would be your best source if your local shop doesn't carry the cases.

Gerlitz said...

I live in BC and went to all the beer stores. They have a contest to win a whole collection, but no cases of beer have a ring included. All the 24 packs have nothing. Disappointed!!

raymond greens said...

We don't get bottle 24 packs in BC

Teebz said...

Sorry, guys. I'm just the messenger. I have no affiliation with Molson nor am I beer distributor. Demand more from your local stores (or invade Alberta)!

glen leon said...

At my store in BC the rings are on a display case. Also some at the till to give to customers. They are really nice rings! NHL started in 1917 teebz. Too bad Van Millionaires missed out!

Teebz said...

You are entirely right, Glen. I fat-fingered that one well. LOL

I can't believe Molson screwed over an entire province.

Snuffy the SEAL said...

I just won the case and rings at my local (BC) Beer & Wine store. What are they worth ?

Teebz said...

Congrats, Snuffy! As for their worth, I have no idea. It appears that they go for between $25-50 per ring on average.

The full set was listed at $550 in the case on one listing. :)

Anonymous said...

They have them in Victoria's BC liquor store.....

Anonymous said...

I bought a case of Molson Canadian in the Evening hours today and told my 2 sons to open up the box to find a cool NHL Ring but None was found ? Is this a real often occurace ?
What do I need to do to get a Ring
Replaced ?

Teebz said...

Hi, Anon. Sorry to hear about the missing ring, but you'll have to call Molson about that. I'm just a blogger. :o)

Anonymous said...

They keep the rings @ the cash register, not in the case.

Ben said...

I visited my local liquor store and nothing was found. What an amazing promotion. Hopefully I can find it soon.

Amanda Boszak said...

I actually won the whole set if anyone is interested in purchasing! !

Amanda Boszak said...

Just email me

Farrah.Tod said...

I also have a full set of Molson Stanley Cup commemorative rings... factory sealed in a large framed collectible display.
email me at farrahtod@gmail.com if you are interested in purchasing the set.

Ron A Mcsmith said...

A single Stanley Cup ring goes for approximately $25.00. The whole set is priced at between $550. and $600.

Anonymous said...

Why do you have to be of legal drinking age if there is tge statement, "No product purchase is necessary"? Just wondering if any minors have challenged this?

Anonymous said...

Where on EBay Can I purchase the rings I am looking for

ron best said...

Good deal as long as you dont live in bc but they do let you buy their beer

Anonymous said...

I may be interested. What do you want for them?

stan balina said...

They have them here in Richmond BC liquor store 24 cans canadian

stan balina said...

Richmond BC has them and there In 24 case of cans no they don't sell bottles out here the ring was in a case of cans Thanks NHL and Molson canadian love the ring

Unknown said...

Here in windsor ontario the rings are in the promo 28 boxes bottles.. so 4 free beers and a ring :-)

Ron Benson said...

I'm in Windsor Ontario and want to know how "Unknown" gets 4 free beers. I pay about $5 more for the 28 case over the 24.