Wednesday, 14 August 2019

That's How You Do A New Logo

Take note, London Knights. You're currently trailing 1-0 to the QMJHL's Cape Breton Screaming Eagles. Or what were the Screaming Eagles. The QMJHL franchise took to Twitter today to announce that they were changing their logo and name slightly to reflect a new era for the team heading forward. While there is some history with the Screaming Eagles name - Marc-Andre Fleury had his #29 retired by the team, they drafted Ilya Kovalchuk in 2000 in the CHL Import Draft but he declined the opportunity, and the team jokingly retired Kovalchuk's #71 as an April Fool's Day prank in 2014 - the team is taking a new step forward with the changes announced this morning. Let's take a look at what changed.

First off, the Screaming Eagles are no screaming. Instead, the Sydney, Nova Scotia-based team will simply be the Cape Breton Eagles moving forward. The team had been the Screaming Eagles since the franchise relocated to Sydney from Granby, Quebec in 1997.

The team wrote on Twitter, "Today is a defining moment. Our new name and brand reflects who we are as a team. We’re bold. We’re confident. And we’re aggressive in our pursuit to win.⁣ We have listened to the wants of YOU and your feedback! This one’s for you!"

Before we go too deep, getting feedback on a new logo and name AFTER you've already made the change never really works out for the best. Nevertheless, the team is accepting likes, dislikes, hate mail, love letters, print ads, and any other feedback you may want to send at that Twitter link above, so you what to do if you have feelings about this change.

For me, the new logo is an upgrade. I was never a big fan of the attacking eagle logo that the Screaming Eagles used, so this new, sleek logo gets a pass from me. Yes, it's still an aggressively-pictured eagle, but it feels a little more cartoonish compared to the swooping eagle before. Jerseys weren't shown at the time of writing, but I would assume they would keep the same jerseys as they wore last season, simply replacing the logo on the front.

What do you think readers? Upgrade? Downgrade? Totally awesome or total tire fire? Sound off below in the comments!

Until next time, keep your sticks on the ice!

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