Tuesday, 10 July 2018

Does It Snow Anywhere Else?

Apparently, the only place where outdoor hockey can be played in the middle of winter in the United States is the northeast. The NHL unveiled its logo for the 2019 Bridgestone NHL Winter Classic as shown above as the Chicago Blackhawks will host the Boston Bruins at Notre Dame Stadium on January 1, 2019.

I get it - Notre Dame, the Fighting Irish, winter. It's all here. Wonderful execution. Sarcasm provided by me.

As per the NHL's release, "[t]his year's logo features an ice-frosted, green iconic shamrock, a tip o' the hat to the famed history and fabled legacy of the Notre Dame Fighting Irish. The logo features a cursive inspired NHL Winter Classic type treatment which is an evolution of the typography that has become a familiar and consistent feature in all 10 previous NHL Winter Classic logos." Do we expect to see green in either team's colour scheme considering neither Boston nor Chicago have ever worn green as an official team colour? I'm guessing no.

To me, this seems like it was drawn up in about ten minutes and submitted for approval. It literally takes little creative to frost the shamrock, apply the correct font, and paste a few graphics. Count me out as a fan of this logo and these outdoor games. The gimmick is over. It's time to move on.

Until next time, keep your sticks on the ice!

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