Montreal and Denver-based Molson Coors brewery can't actually put a number on the amount of sales lost due to the hockey lockout, but they apparently are seeing a loss in sales on both sides of the border thanks to the NHL's extended break. Why this is getting major news coverage is beyond me when we're talking about a multinational corporation that is the world's seventh largest brewer by volume. Those crocodile tears in the eyes of Molson executives just aren't resonating with me.
Especially when you factor in that Molson Coors' revenues increased to $1.2 billion USD from $954 million USD a year ago. Are they really crying poor?
Better Made Potato Chips and Snack Foods has a deal with the Detroit Red Wings to sell their potato chips at Joe Louis Arena when the Wings are playing. President Mark Winkelman told mlive.com's David Muller, "This time last year we had sold about $3,800 of potato chips to the Joe Louis. This year we've sold about $600. So were down $3,200."
That, readers, may seem like a major loss for a company like Better Made, but Mr. Winkelman is keeping things in perspective very well. "It's safe to say about $1,500 a month is what we're losing," he stated. Better Made's annual sales total is actually about $64 million, so is $3200 that big of a deal? "It's not a big deal" Mr. Winkelman added. "We're not going to stay up at night worrying about that."
The fact that Molson Coors CEO Peter Swinburn went on record saying that Molson Coors will seek financial compensation from the league once the lockout ends over the negative impact that a lack of games has had on the hockey league sponsor is nothing more than laughable. If the NHL lockout was billionaires and millionaires arguing over money, having a sponsor picking a fight with the NHL is downright idiotic.
Just remember that the NHL walked away from ESPN, the largest sports television network in North America, and has not looked back. If you think that a threat of pulling Molson Canadian or Coors Light advertisements and commercials is something that the NHL is going to seriously worry about, Mr. Swinburn might want to re-think his strategy. It's not like Anheuser-Busch can't get more spots for Budweiser and Bud Light or Labatt's can't afford to pick up a few spots for Labatt's Blue.
Biting the hand that feeds you never works. In this case, Molson Coors would be better off just saying that they aren't happy with the NHL lockout and be done with their statement. Issuing threats after posting increased revenue last year just makes them look petty. And after all, no one likes sour beer.
MO' BRO: The Mo' Bro All-Stars thus far include Mike Gartner, Wendel Clark, Dirk Graham, Grant Fuhr, Dennis Maruk, Larry Robinson, Mike Ramsey, and Derek Sanderson. Today, however, we bring aboard the captain of the squad as we welcome perhaps the most famous hockey moustache of all.
Toronto Maple Leafs to the Colorado Rockies before landing in Calgary. And the best part is that the Hall-of-Famer still proudly sports a moustache today!
head over to the Movember page and get registered so your 'stache can stand amongst these great 'staches!
Until next time, keep your sticks on the ice!