Hockey Headlines

Monday, 23 June 2014

Unauthorized Sales Aren't Legit

I was excited when I found out that CCM is getting back into the business of skates. I still own a pair of Tacks that I love and will never give up until they literally fall apart around my feet, so the news that CCM was re-introducing Tacks back to the hockey market had me happy. The new carbon-fiber frame and updated look of these new Tacks are back to the trend that CCM was so respected for as they blend technology and innovation again. Unfortunately, it appears someone was a little anxious in terms of getting their hands on CCM's new design as the company is reaching out for the public's help.

I received an email from CCM's contracted Communications and Public Relations company in which they have asked for help. They write,
CCM Hockey needs your help in finding 2,000 pairs of its new CCM Tacks hockey skates, which were stolen in transit from Vancouver, BC to Saint-Laurent, QC during the week of June 16, 2014.

On June 13, 2014, 2 of the 3 containers in transit made it to destination at CCM's warehouse in Saint-Laurent, QC, whereas the missing 3rd container was later declared stolen and recovered by Montreal police without its contents.

A police investigation is currently taking place, but can we kindly ask for your assistance in spreading the news? Anything you can do on your website or social media pages would be greatly appreciated. We knew the Tacks were in high-demand, but this one blew us away…!
Wow. I'm not sure who would have the means or the manpower to haul off 2000 pairs of skates in one fell swoop, but there are a lot of brand-new skates that are unaccounted for in Canada right now. Needless to say, they could use a little amateur sleuthing to assist them.

Basically, if you're on eBay or Kijiji or any sort of auction site and you come across the new CCM Tacks, you need to make a note of this. After getting all the relevant information down about the seller - screen name, location, price, contact info - you're to contact Bernard Côté, the Account Director at Exacto Communications, with this information. If you don't feel comfortable emailing Bernard, you can always phone him at 514-273-3793 at extension 236. Either way, Bernard wants to know where these skates ended up so that they can get to the warehouse for shipping to the sporting good stores that want to stock their shelves with CCM Tacks once more.

I don't know if there's a reward in terms of leading CCM back to their skates, but we look out for one another in the hockey community. Let's do CCM a solid by helping them find these missing skates!

Until next time, keep your sticks on the ice!

No comments: