Zero Creativity
From what I've gathered, the logo to the left is the logo used by the city of Hamilton, Ontario on its letterheads and on official documents. I have no way of verifying this as I have no official documents from Hamilton, but it seems reasonable to assume that this logo would be the city's chosen graphical representation. Knowing how important a logo is for any business, one would assume that those businesses seeking a new image would aim for a great logo. With the AHL's Bridgeport Islanders moving into Hamilton next season, they also needed a new team name on which that logo can be based, and it seems the AHL franchise has chosen three potential team names as finalists.
I made the case back on March 31 that they could ressurect the Hamilton Tigers name as the AHL franchise would pay respects to the NHL team that existed from 1920-25, and it would work well with the city's CFL team who are the Tiger-Cats. It's clear that they can't be the Islanders any longer since they're not on an island, but they conceivably could be the Islanders since Bridgeport was mostly on solid land as a city. In any case, I was hoping they'd go with "Tigers".
According to today's trademark filings, they will not use that name.
For the record, Hamilton did have an OHL team in 1986 called the Steelhawks who, in 1996, became the Erie Otters after a stop in Niagara Falls. The Mustangs were never a Hamilton-based OHL team.
Ok, so those three names aren't great by any means, so there has to be other ones. I mentioned Tigers and I do like Steelhawks, but it was suggested on a Reddit thread that the team should be called "Lakers" in honour of freighters that cross the Great Lakes and use Hamilton as a port city. I'm not sure the logo would be very inspiring based on the linked image, but "Lakers" could be a team name option as well.
A fun name could be "Isotopes" which would ruin the theme night that the Springfield Thunderbirds hold, but McMaster University produces medical-grade isotopes used to treat cancer! As McMaster's website states, the isotopes produced at the Hamilton-based university are used for "treatment for more than 70,000 cancer patients every year" around the world! Could the AHL franchise be the Hamilton Isotopes?
While the three names highlighted above will likely end up as the franchise's new name, Hamilton clearly has alternate options as good or better than the three they chose to trademark. We know they won't be the Islanders which means that the Fisherman logo can be used by the New York Islanders again if they chose, so I'm hoping these three names were trademarked to throw people who were hunting for a scoop off the trail because those are terrible names.
I had high hopes that Hamilton would get a great team name and logo to use, but it doesn't seem like The Hammer will nail this one.
Until next time, keep your sticks on the ice!
I made the case back on March 31 that they could ressurect the Hamilton Tigers name as the AHL franchise would pay respects to the NHL team that existed from 1920-25, and it would work well with the city's CFL team who are the Tiger-Cats. It's clear that they can't be the Islanders any longer since they're not on an island, but they conceivably could be the Islanders since Bridgeport was mostly on solid land as a city. In any case, I was hoping they'd go with "Tigers".
According to today's trademark filings, they will not use that name.
Hamilton Mustangs
The first trademark that was filed was for "Mustangs" which seems like a complete sellout considering that the fictional Ontario Hockey League team in the 1986 movie Youngblood were the Hamilton Mustangs. With the new Youngblood movie featuring the same team, I assume the AHL franchise owners thought they could cash in with this name somewhat being in the pop culture spectrum. To me, this is pandering to the easiest name. I know it worked for the Mighty Ducks of Anaheim, but the fictional teams names can remain fiction.For the record, Hamilton did have an OHL team in 1986 called the Steelhawks who, in 1996, became the Erie Otters after a stop in Niagara Falls. The Mustangs were never a Hamilton-based OHL team.
Hamilton Havoc
Ok, this name has a little more creativity, but this isn't a unique name by any means as the SPHL's Huntsville Havoc should be filing a cease-and-desist when it comes to this name being used. I can see the owners wanting the alliteration of "Hamilton Havoc" where they can emphasize both words, but I think of Huntsville when I hear "Havoc hockey". It'll take some time for that to change in my brain.Hamilton Hammers
For a city that is commonly referred to as "The Hammer", using "Hammers" as the team name seems a little derivative. The sports headlines will write themselves with this name, so it makes me wonder why they wouldn't have gone for "Mjölnir" as the name while using Norse god Thor as a mascot. Maybe this imagery was too close to that of the ECHL's Adirondack Thunder, but having the mightiest hammer would set them apart from other teams. Marvel may contest my choice of name and its images, but having players skate out to MC Hammer saying "It's Hammer time" would be an interesting twist.Ok, so those three names aren't great by any means, so there has to be other ones. I mentioned Tigers and I do like Steelhawks, but it was suggested on a Reddit thread that the team should be called "Lakers" in honour of freighters that cross the Great Lakes and use Hamilton as a port city. I'm not sure the logo would be very inspiring based on the linked image, but "Lakers" could be a team name option as well.
A fun name could be "Isotopes" which would ruin the theme night that the Springfield Thunderbirds hold, but McMaster University produces medical-grade isotopes used to treat cancer! As McMaster's website states, the isotopes produced at the Hamilton-based university are used for "treatment for more than 70,000 cancer patients every year" around the world! Could the AHL franchise be the Hamilton Isotopes?
While the three names highlighted above will likely end up as the franchise's new name, Hamilton clearly has alternate options as good or better than the three they chose to trademark. We know they won't be the Islanders which means that the Fisherman logo can be used by the New York Islanders again if they chose, so I'm hoping these three names were trademarked to throw people who were hunting for a scoop off the trail because those are terrible names.
I had high hopes that Hamilton would get a great team name and logo to use, but it doesn't seem like The Hammer will nail this one.
Until next time, keep your sticks on the ice!











