Whatcha Gonna Do?
People don't talk about them enough, but Canadian rock band Chilliwack had a pile of hits in their career that put them on the music map for a while. One of those songs that gained them both commercial and critical success was "Whatcha Gonna Do (When I'm Gone)" off their tenth studio album, Opus X, in 1982. The song hit #41 on the Billboard charts in the US, and producers Bill Henderson and Brian MacLeod received the Juno Award for "Producer of the Year" for their work on the song. This article isn't about the band named Chilliwack, though, but it is about the city and the potential WHL expansion team that's supposed to begin play in the 2027-28 season.
The WHL announced in March 2025 that it was adding a team in Chilliwack, BC and accepting applications for owners of the new club. The original plan was to have the franchise up and running for play in the 2026-27 season, but that was pushed back by a year after problems began surfacing with the Vancouver-based entertainment company MRG Group which was awarded ownership of the franchise.
The problem that seems to be holding up the proceedings is that the MRG Group wants to take over operations of the Chilliwack Coliseum from the City of Chilliwack, but the city has no interest in doing that. According to a report in The Province by Steve Ewen, the two sides appear to have broken off talks with both sides accusing the other of not communicating, bringing any and all negotiations to a halt.
"We're hopeful the city and MRG can work through an agreement for the WHL franchise to play in the Coliseum," a WHL spokesperson stated via a text message to Ewen. "If that ultimately breaks down, we will assess the matter and consider all options. We see MRG and its leadership as a strong candidate for a WHL franchise in the near term, be it in Chilliwack or elsewhere."
Obviously, it's hard to own a hockey team if there isn't a hockey arena in which the team can play. According to Matthew Gibbons, MRG Group President, they had approached the city with a plan to manage the Chilliwack Coliseum while having the WHL team play there as well as attracting as many as ten events per year to the facility.
"What we were equally clear about was that we would not proceed with a WHL franchise without a venue management agreement," Gibbons wrote to Ewan in an email. "That was not a hidden condition. It is the only model that makes sustainable sense, and both parties understood that from the beginning."
The issue, from everything I've read, is that the city has pledged to invest $3.7 million to bring the Chilliwack Coliseum up to WHL standards, and they seem to have zero interest in turning operation of the arena over to another group. The Chiefs Development Group had worked in partnership with the city to build the rink in 2003 with the Chiefs Development Group managing and running daily operations for the rink, but the arena has reportedly fallen into disrepair and requires major investments to bring it back up to modern standards.
With the city taking over management and operations on May 1, it seems they're aiming to get a return on their $4 million investment in the city-owned facility by having the new WHL team leasing the facility while they capture parking, concessions, and other revenue streams. Frankly, taxpayers should be in favour of the city managing and operating the publicly-owned facility to refill the coffers.
WHL Commissioner Dan Near laid it out pretty clearly to Ewen, saying, "People think these deals are easy, but it's us, the franchisee and the facility trying to triangulate a deal structure that meets everyone's expectations. The city is putting nearly $4 million of renovations into the building. They want to ensure the tenant has a deal that's structured well for them. We are similar. If these deals were easy to do, someone involved would be losing badly."
Maybe that's the clearest explanation in all of this because no one wants to lose when an expansion franchise is placed in a city. Yes, it would be easy for the City of Chilliwack to turn over management of the arena to the MRG Group, but would the city see a return on the $4 million investment they're making to attract a WHL team?
Yes, it would be easy for the MRG Group to simply move into the city-run Chilliwack Coliseum, but we know that all hockey teams rely heavily on those revenue streams that bolster their bottom lines like concessions, parking, and merchandise. How badly would this WHL Chilliwack team suffer if they didn't have those revenue streams?
If there's a bonus for the city, Moray B. Keith, one of the owners of the BCHL's Chilliwack Chiefs who was managing the arena, wants no part of the current WHL expansion franchise and he says the Chiefs will continue to play out of the Coliseum next season and beyond whether the WHL team moves in or not. If the WHL looks to pivot away from MRG Group as owners, you can scratch Keith's name off the list as a potential owner for this new WHL franchise as well.
I'm not here to drop any negativity on Chilliwack, but having the WHL award an expansion franchise to a city with no ownership group and no arena agreement seems like a hasty decision. I get that the WHL wanted to find a way back into Chilliwack after the Bruins left in 2016, but this whole situation is a mess right now. THe WHL needs both the City of Chilliwack and the MRG Group to figure this out as soon as possible in order to get this expansion back on the right path.
Right now, it feels like this expansion opportunity is closer to failing than succeeding. Perhaps Chilliwack had it right when they sang, "There's no time for changing plans/I must leave, it's in your hands/I know you'll wait for how long/Whatcha gonna do when I'm gone?"
Until next time, keep your sticks on the ice!
The WHL announced in March 2025 that it was adding a team in Chilliwack, BC and accepting applications for owners of the new club. The original plan was to have the franchise up and running for play in the 2026-27 season, but that was pushed back by a year after problems began surfacing with the Vancouver-based entertainment company MRG Group which was awarded ownership of the franchise.
The problem that seems to be holding up the proceedings is that the MRG Group wants to take over operations of the Chilliwack Coliseum from the City of Chilliwack, but the city has no interest in doing that. According to a report in The Province by Steve Ewen, the two sides appear to have broken off talks with both sides accusing the other of not communicating, bringing any and all negotiations to a halt.
"We're hopeful the city and MRG can work through an agreement for the WHL franchise to play in the Coliseum," a WHL spokesperson stated via a text message to Ewen. "If that ultimately breaks down, we will assess the matter and consider all options. We see MRG and its leadership as a strong candidate for a WHL franchise in the near term, be it in Chilliwack or elsewhere."
Obviously, it's hard to own a hockey team if there isn't a hockey arena in which the team can play. According to Matthew Gibbons, MRG Group President, they had approached the city with a plan to manage the Chilliwack Coliseum while having the WHL team play there as well as attracting as many as ten events per year to the facility.
"What we were equally clear about was that we would not proceed with a WHL franchise without a venue management agreement," Gibbons wrote to Ewan in an email. "That was not a hidden condition. It is the only model that makes sustainable sense, and both parties understood that from the beginning."
The issue, from everything I've read, is that the city has pledged to invest $3.7 million to bring the Chilliwack Coliseum up to WHL standards, and they seem to have zero interest in turning operation of the arena over to another group. The Chiefs Development Group had worked in partnership with the city to build the rink in 2003 with the Chiefs Development Group managing and running daily operations for the rink, but the arena has reportedly fallen into disrepair and requires major investments to bring it back up to modern standards.
With the city taking over management and operations on May 1, it seems they're aiming to get a return on their $4 million investment in the city-owned facility by having the new WHL team leasing the facility while they capture parking, concessions, and other revenue streams. Frankly, taxpayers should be in favour of the city managing and operating the publicly-owned facility to refill the coffers.
WHL Commissioner Dan Near laid it out pretty clearly to Ewen, saying, "People think these deals are easy, but it's us, the franchisee and the facility trying to triangulate a deal structure that meets everyone's expectations. The city is putting nearly $4 million of renovations into the building. They want to ensure the tenant has a deal that's structured well for them. We are similar. If these deals were easy to do, someone involved would be losing badly."
Maybe that's the clearest explanation in all of this because no one wants to lose when an expansion franchise is placed in a city. Yes, it would be easy for the City of Chilliwack to turn over management of the arena to the MRG Group, but would the city see a return on the $4 million investment they're making to attract a WHL team?
Yes, it would be easy for the MRG Group to simply move into the city-run Chilliwack Coliseum, but we know that all hockey teams rely heavily on those revenue streams that bolster their bottom lines like concessions, parking, and merchandise. How badly would this WHL Chilliwack team suffer if they didn't have those revenue streams?
If there's a bonus for the city, Moray B. Keith, one of the owners of the BCHL's Chilliwack Chiefs who was managing the arena, wants no part of the current WHL expansion franchise and he says the Chiefs will continue to play out of the Coliseum next season and beyond whether the WHL team moves in or not. If the WHL looks to pivot away from MRG Group as owners, you can scratch Keith's name off the list as a potential owner for this new WHL franchise as well.
I'm not here to drop any negativity on Chilliwack, but having the WHL award an expansion franchise to a city with no ownership group and no arena agreement seems like a hasty decision. I get that the WHL wanted to find a way back into Chilliwack after the Bruins left in 2016, but this whole situation is a mess right now. THe WHL needs both the City of Chilliwack and the MRG Group to figure this out as soon as possible in order to get this expansion back on the right path.
Right now, it feels like this expansion opportunity is closer to failing than succeeding. Perhaps Chilliwack had it right when they sang, "There's no time for changing plans/I must leave, it's in your hands/I know you'll wait for how long/Whatcha gonna do when I'm gone?"
Until next time, keep your sticks on the ice!














