How Russia Does It

It seems to happen more often in North American hockey, but Russia is catching up in adopting more modern logos for its teams. There are teams that seemingly will never change - CSKA Moscow, SKA St. Petersburg - due to the traditions and longevity that they have achieved, but some of the lesser-known teams tat could use an infusion of both talent and money can generate some discussion about both with a new, flashy logo. Case in point is Metallurg Novokuznetsk who call Siberia home. Above is the old logo. Today, Metallurg Novokuznetsk introduced us to the new look they'll wear and promote going forward.

Granted, I have seen some of the KHL highlight packages and they always seem a little too over-produced for my liking, but that's Russia, I guess. In any case, here is the promotional video that Metallurg Novokuznetsk put out to show off their new look.

That's it? They added a flame to the top of the "M"? Ok, so there's some new embroidery found on the jerseys and the logo now has white added to it, but they really didn't change much. The color scheme is the same, the basis of the logo remains the same, and they added a few new embroidered pieces to the jersey.

Maybe everything old is new again? Seems to be that way in Siberia. As Chief Wiggum would proudly say, "Carry on. Nothing to see here."

Until next time, keep your sticks on the ice!