Tuesday, 20 January 2015

Aggressively Funny Pelicans

The Lahti Pelicans might not be your everyday team when it comes to popular marketing. The Finnish SM-Liiga team was founded in 1996 despite the franchise having been in existence since 1891 in one form or another, but the Pelicans are a relatively new team on the hockey scene. The team is partially owned by former NHL goaltender Pasi Nurminen and has seen NHLers Sami Helenius, Toni Lydman, Karri Ramo, and Antti Niemi suit up for them during their existence. In other words, they have seen some talent move on to the biggest hockey stage on the planet.

Today, though, we're not here to talk about the history of the Pelicans despite having over 100 years of history to boast. Instead we'll talk about the ridiculous commercials that you rarely see from a hockey team, let alone a European team. Courtesy of Ridiculously Entertaining Randomness' YouTube channel, here are a pile of commercials from the Pelicans to help ramp up the hype for the team! You might wonder who came up with these commercials after seeing them.
That coach seems to be a little over-the-top in his yelling, but I like the idea behind the commercials. The one with the player who throws the bodycheck on the zamboni? That's a fantastic idea! I'm just not sure that I'd want a coach who is screaming at the top of his lungs at his players.

The aim of these commercials is to have people talking about the Lahti Pelicans, and I'm pretty sure these commercials hit that mark. The problem is that people might be talking about them for the wrong reasons after seeing that coach. Overall, though, the Pelicans have some pretty humorous ideas when it comes to hockey, and I have to commend them for going outside the box in their commercial efforts!

Until next time, keep your sticks on the ice!

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