Tuesday, 22 November 2011

Corporate Emails

I'm not going to say that I'm not excited for this movie despite whatever reviews it receives. Goon, the new flick starring Seann William Scott, Jay Baruchel, and Liev Schreiber, could be this generation's Slap Shot if it turns out as good as it looks. Part of the movie was filmed in Winnipeg, and I actually have props from the movie sitting nearby here at HBIC HQ. I'll be standing in line at my local theater on March 30, 2012 for the release of the film, and I'm quite certain that it will be an over-the-top movie. Canadian actor Jay Baruchel (She's Out of My League, How to Train Your Dragon) and writer Evan Goldberg (Superbad, Pineapple Express) collaborated on the writing of this film, so there's a good chance that this film will have a ton of laughs based on their previous works. And I have an email with a trailer to present today!

To give you an idea, here's the PG version of the trailer. Yes, that also means there's an R-rated version, and I'll link to that separately. If you're not old enough to see an R-rated movie, kids, HBIC advises you not to click any links!

Looks pretty good, right? The story itself is based on the book Goon: The True Story of an Unlikely Journey into Minor League Hockey. The book is about Doug Smith, an unlikely minor-league player who decided to take up skating at the age of 19! Smith fought his way up the ladder, eventually ending up in the second-best hockey league! Like I said earlier, Goon could be this generation's Slap Shot if it lives up to its advance billing.

For those of you looking for the NSFW version of the trailer as I promised, you can find it here. Parents, don't say I didn't warn you if you let your kids watch that. The movie will most certainly carry an R-rating when it comes out, so you've been warned. The movie's website can be found here, and the movie's Facebook page is accessible here.

The next email came from a Canadian institution that has really stepped up its grassroots work in helping kids. Canadian Tire has signed Jonathan Toews to help promote their sports department, and they recently began carrying Bauer's new JT19 stick which will exclusively be sold in Canadian Tire stores. To help kick off this new direction, Canadian Tire got North Strategic to film Toews showing off his skills with his new Bauer stick. Check out this display of puck wizardry.

Not bad, eh? Memories of the World Junior Championship shootout against the Americans. Captain Serious is Mr. Automatic when it comes to hitting targets. As for the stick, I can't say how much effect it had considering how good Toews is, but the stick is exclusively available at Canadian Tire today!

I received an email from the Scapa brand today to let me know that they have an exclusive website for their Renfrew hockey tape and Renfrew athletic brands. Simply head over to Renfrewhockeytape.com and check out all the tape and athletic gear they have available!

"Renfrew Hockey Tape has had a strong bond with generation after generation of elite and recreational players alike," said Michael Muchin, Scapa's Global Industrial Business Unit Manager. "This dedicated website is an additional tool to strengthen our relationship with our customers."

Great work by all three entities in marketing their products, and HBIC is happy to bring to light some products that could make the difference to a player. In the case of Goon, I'm not sure if that's the best example, but laughter is the best medicine they say and the movie looks like it will be filled with hilarious moments.

Until next time, keep your sticks on the ice!

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